Giving to get there.
Total revenue in 2008 was $28.8 million. $12.4 million was donated in support of three signature programs-Spring Campaign (Daffodil Days and Door to Door canvass), Relay For Life and Cops for Cancer. Gifts in the form of bequests and legacies and in memoriam donations were close to $7.5 million. The remainder came from other special events, corporate contributions, direct response and in memoriam gifts.
Every single donation makes a difference. An innovative project with corporate Helijet took place in October. For a day they distributed key chains to remind female passengers about breast help and accepted donations. The company was also involved in a BC Healthy Living Alliance initiative to reduce the number of young workers who smoke. |



